The contemporary consumer is aware of the brands and is often interested in knowing the people running these brands. It is easy to understand why social media presence and the corporate website is so important for companies around the world. To ensure that all your top executives and management members appear with a similar vibe across all platforms, profiles and printed materials, headshots and business portraits must be taken. It is extremely important that you select a reliable company that specializes in business portraits photography, also known as corporate photography.
Here are some quick tips on getting the best business portraits done.
Find a known corporate photographer first
Corporate photographers know what it takes to create the business portraits, and they assist clients with the entire process. Not all services are the same, and it is important that you select one that stands on reputation and has a good profile to show. Check some of the work they have done so far, and if required, ask for a few references. A good photographer will also further explain the differences about shooting different kinds of business portraits, and you can expect to get the work done at their studio, just in case you don’t want an on-location shoot.
Know what it takes to get business portraits
A business portrait is very different than that of a headshot. A headshot is usually required for magazines, websites, annual reports or even for in-house company materials, whereas a business portrait is more of a professional representation of top people who matter for the company. So, the directors, departmental managers and other prominent figures need to get business portraits done from time to time. It should be done in a similar way for every person, so that it all looks unified, but at the same time, the impression should be different. With a good photographer and his team, you just need to follow the instructions.
Always consider expertise over price
When it comes to business portraits, choose a service that doesn’t compromise on the work, and in general, you can expect to pay a fixed price person, depending on the volume of work to be done. Check if the price includes the cost of everything, such as post production and initial setup.
Start with a smaller project and check if the company has the required experience to handle the business portraits of your people.